Devon, PA and Miami, FL (1/16/25) – L2 Capital, a private equity firm specializing in lower-middle-market investments, proudly announces its portfolio company, Full Spectrum Franchise Consulting (the “Company”) has acquired FranDevCo (“FDC”), a premier franchise development and sales organization. The Company has also appointed Rob Weddle, former CEO of Authority Brands, and Patrick Galleher, CEO & Managing Partner of Boxwood Partners, as independent board members of Full Spectrum Franchise Consulting. Full Spectrum is a premier portfolio of brands that encompasses leading franchise solutions providers iFranchise Group, TopFire Media, and now FranDevCo.
Since its founding, FranDevCo has focused on helping emerging brands realize their full potential, including placing over 1,100 units with more than 600 franchisees. Its success is rooted in a unique approach that goes beyond sales, serving as an outsourced development partner with a robust, consultative process. This offering is underpinned by a relentless commitment to responsible franchising and providing value-added consultative services. Headquartered in Cornelius, N.C., FranDevCo is powered by a team of experienced franchise professionals who support brands across diverse sectors, including residential services, automotive, commercial services, quick-service restaurants, fitness, health and wellness, beauty, pet, youth enrichment, and more.
Rob Weddle brings over 20 years of experience in the franchising industry. Weddle led the creation of Authority Brands, driving its expansion through 11 brand acquisitions, significant growth in system sales and earnings, and ultimately facilitating its successful sale to a private equity firm. Weddle brings invaluable experience as a franchisor and is now active as a board member, advisor, consultant, and coach.
Patrick Galleher is the CEO & Managing Partner of Boxwood Partners, an investment bank specializing in M&A advisory services in the lower middle market. Patrick has led more than 70 sell-side transactions and played an instrumental role in over 35 franchisor deals, helping businesses secure strategic or private equity partners for growth. He also brings extensive board experience, having served on the Board of Directors for public companies.
Peter Batushansky, Partner at L2 Capital, remarked, “We are thrilled to welcome FranDevCo to our growing portfolio and to have Rob and Patrick join our board. Their combined expertise in franchising and strategic growth will be invaluable as we accelerate Full Spectrum’s expansion and strengthen its leadership position in the market.”
About Full Spectrum Franchise Consulting
Full Spectrum Franchise Consulting is a premier portfolio of franchise solutions providers, including iFranchise Group, TopFire Media, and FranDevCo. Together, these companies offer unmatched expertise in franchise consulting, development, and marketing, supporting franchisors at every stage of their growth journey. iFranchise Group is widely regarded as the market leader in franchise consulting, earning the #1 spot in Entrepreneur magazine’s annual Top Franchise Suppliers rankings for six consecutive years. TopFire Media is a full-service digital marketing and public relations firm specializing in driving brand growth and visibility within the franchising industry. FranDevCo is a premier franchise development and sales organization that helps emerging brands realize their potential, facilitating the placement of over 1,100 units with more than 600 franchisees across diverse sectors.
About L2 Capital
L2 Capital (www.L2Capital.net) is a lower middle market private equity firm located in Devon, PA, and Miami, FL. Since 2010, L2 Capital has delivered market-leading returns by investing in niche consumer and business services companies. The firm executes a differentiated, operations-focused strategy by partnering with founder and entrepreneur-led businesses at pivotal stages where L2’s breakthrough growth framework and direct operational expertise can rapidly accelerate market share expansion.