Jeff Munn Joins L2 Portfolio Company Jurassic Quest as CEO to Shepherd North America’s Largest Dinosaur Enterprise

Posted on: October 10th, 2022 Uncategorized

Munn Sets Sights on Continued Growth and International Expansion 

DEVON, Pennsylvania — August 17, 2022 — L2 Capital has appointed Jeff Munn as Chief Executive Officer of Jurassic Quest, a leading family edutainment company and producer of North America’s largest touring dinosaur property. 

Uniquely poised to usher the company’s continued growth and global expansion, he spent over three decades of his live events career with the Harlem Globetrotters where he served in various executive capacities, most recently as Executive Vice President and General Manager. He was responsible for overseeing all aspects of the enterprise, including strategic planning, budgeting, operations, global logistics, content development, domestic and international booking, sales and marketing, merchandising, partnerships, licensing, talent acquisition, as well as driving brand revitalization efforts as the organization pursued opportunities for growth and monetization across a wide variety of platforms. Prior to that, he led the organization as Chief Operating Officer for 15 years, leading global tour operations and international expansion initiatives. 

 In 2019 (pre-COVID), Jurassic Quest produced 96 multi-day events in 34 states selling more than one million tickets, primarily in arenas and convention center exhibition halls. Jurassic Quest was the first in the space to pivot to a drive thru iteration during 2020-2021 as a response to the pandemic and event venue closures, Jurassic Quest has since returned to its traditional indoor format and has expanded to concurrently operate three touring shows to accommodate demand for the largest and most realistic dinosaur experience on the continent. Mr. Munn will oversee domestic and international operations, as well as growth opportunities, and work alongside veteran teams to mount a best-in-class experience for families and dinosaur fans everywhere. “It is a sincere privilege to join the amazing team at Jurassic Quest as we all strive to continue delivering quality experiences to families around the world,” said Munn.   

Jurassic Quest is a subsidiary of Family Quest Holdings and was acquired in 2019 by private equity firm L2 Capital. Bob Levine, founder and Managing Partner of L2 Capital adds, “we are thrilled to have Jeff join Family Quest and bring his unique background and experience to lead its growth. Jeff has repeatedly demonstrated the ability to expand entertainment properties globally and domestically, while remaining focused on delivering a consistent high-quality guest and team experience.  We are confident that under his leadership, Family Quest will enhance its position as the leading producer of family edutainment.”  

About Jurassic Quest:  

Jurassic Quest is the largest and most realistic dinosaur exhibition in North America. Since 2013, Jurassic Quest has been touring epic dinosaur experiences treating millions of people across North America to an as-close-as-you-can-get look at the giants that ruled the Earth and sea millions of years ago. Developed with leading paleontologists, each dinosaur has been painstakingly replicated in every detail including the most realistic likenesses, movement and sound. Whether their prehistoric counterpart had skin that was scaly, feathers or fur, Jurassic Quest has spared no expense in bringing the dinosaurs to life. Jurassic Quest sold more than one million tickets in 2019 and hosted more than 2.5 million fans at its Jurassic Quest Drive Thru beginning in 2020. Jurassic Quest now operates three touring versions of its classic indoor event, welcoming fans in 41 states and four provinces in the U.S. and Canada over the past year. For more information and tickets visit www.jurassicquest.com.  

About L2 Capital Partners:   

L2 Capital (www.L2Capital.net) is a lower middle market private equity firm in Devon, PA and Miami, FL that has delivered market leading returns since 2010 by investing in niche lower middle market leading consumer and business services companies. L2 executes a differentiated operations-focused strategy by targeting founder and entrepreneur-led businesses that are at an inflection point where L2’s breakthrough growth framework and direct operating expertise can quickly accelerate market share gain.   

Media contact: 

Lan Huynh at Lan@l2capital.net