L2 Capital 2023 Year in Review

Posted on: May 7th, 2024 General L2 Capital News

L2 Capital in 2023: Building value through partnership in the lower-middle market working with founders and families

Thanks to the incredible support of our investors, team members, and portfolio companies, 2023 was a record year for L2 Management Company (“L2”). We invested in three new platform companies, reaching 14 total platform investments to date. We also had a successful exit of our portfolio company Aspekt Solutions and completed one add-on acquisition.

Recent Investments

L2’s consistent focus on working with families and founders for over 12 years has given us the unique ability to identify businesses at a critical inflection point that are poised to accelerate growth through our proprietary strategic and operational growth model.

Kosmos Q: Kosmos is a rapidly growing premium brand for barbecue rubs, sauces, brines, injections, glazes, and accessories that currently sells through Direct-to-Consumer (D2C) and through a growing number of retail and grocery chains.

Robbins Sports Surfaces: Robbins is a vertically integrated, market-leading manufacturer of hardwood basketball floors, whose customers include elementary, middle, and high schools as well as colleges and NCAA and NBA teams. Robbins also manufactures hardwood floors for dance and other sports and is the exclusive North American distributor of Pulastic brand synthetic floors.

The iFranchise Group: iFranchise is a market leader in franchise consulting and has been ranked as the #1 franchise consulting and development service provider in Entrepreneur magazine’s annual Top Franchise Suppliers rankings for the past five years. iFranchise provides strategic consulting services to emerging and established franchise concepts. Its affiliate, TopFire Media, is a leading, full-service digital marketing and public relations firm that primarily serves the franchising industry.

Recent Exits

This successful exit illustrates how the L2 team collaborates with founders and transforms niche market-leading businesses into mass-market solutions.

Aspekt Solutions (“Aspekt”): L2 was pleased to announce the sale of Aspekt (formerly Medical Physics Holdings), a leading provider of medical physics, dosimetry, and strategy consultation services, to Varian, a Siemens Healthineers company. This transaction represents the successful realization of L2’s 2017 investment in Medical Physics Holdings.

Add-On Acquisition

Open World: L2 was pleased to announce Family Quest Holdings’ acquisition of Open World, a full-service live-event production and promotion company specializing in family-friendly educational entertainment. Open World currently tours Brick Fest Live, which joined Family Quest Holdings’ primary touring property, Jurassic Quest, acquired in 2019.

About L2 Capital

L2 Capital (www.L2Capital.net) is a lower middle market private equity firm in Devon, PA and Miami, FL that has delivered market-leading returns since 2011 by investing in leading business services and consumer companies. L2 executes a differentiated operations-focused strategy by targeting founder and entrepreneur-led businesses that are at an inflection point where L2’s breakthrough growth framework and direct operating expertise seeks to quickly accelerate market share gain.