Since 2011, L2 Capital has been going against the grain to drive breakthrough growth for founders and investors alike. Because we see companies in a way that no one else does, we’re able to recognize potential where others may not.
We’re always willing to roll up our sleeves and do whatever it takes to ensure success, and there’s no better partner to celebrate the wins or navigate rough waters with. With a direct-ownership mentality, we go above and beyond every time.
We’re in it together with our investors and portfolio company teams. We make decisions as though it were our own money, so we’re not just financially invested in companies, we’re personally invested. We work with and for all of our stakeholders.
We have a knack for spotting growth potential, so we’re able to invest in niche businesses that others may overlook, but we know are perfectly primed for expansion. Our secret weapon is our proprietary breakthrough framework, which we use to successfully scale companies, creating breakthrough value for investors and founders alike.
How do we do it?
We target niche companies that have the potential to be so much more. These businesses are generally founder-led, at an inflection point, highly-defensible, aligned to consumer products and business services, and ready for breakthrough scale.
When the right deals present themselves, we spend time getting to know founders and understand their businesses. Then we jump in quickly with our unmatched diligence process.
When going from niche to breakthrough, you need the right talent. We help get the right people in place, including industry-leading board advisors and executive talent. We also coach and mentor the team so they can move quickly towards breakthrough.
We apply our breakthrough framework to kickstart growth. This proprietary process drives a cultural mindset shift to think in breakthrough growth terms versus small incremental steps.
Now with a sustainable growth model, we position each portfolio company for a strategic or financial buyer. At the right time, in collaboration with the leadership team, we exit the business delivering breakthrough returns.
What if you had a repeatable formula that ensured you could scale companies at breakthrough rates? Every time. That’s what breakthrough does for our portfolio companies.
Strategic plans are often just wallpaper that outline siloed goals with little or murky direction on how to actually get there. L2’s framework breaks the mold.
We start by creating a 3-year strategic plan in collaboration with our management teams for each business that answers the question, “What game are we playing and how do we win?” This process drives a cultural mindset shift to think in breakthrough growth terms versus small incremental steps and expands the addressable market from niche to mass market.
Next we roll up our sleeves to map out a detailed execution plan that outlines how to actually get there so it can be fully achieved and measured on every level, so management teams aren’t left to interpret the strategic plan. In short, we build independent business process muscle.
We accelerate growth with our targeted acquisition process that drives entry into new markets, geographies, categories, and channels.
We ensure our leaders have everything they need to be successful. L2 Capital is supportive of partner companies every day, including executive coaching and mentorship, as well as problem solving, to drive continuous improvement.
The result? A plan for breakthrough that we can repeat with each portfolio company.
"L2 has been instrumental in our 4x+ growth trajectory over the past five years. In the early days, L2 resources assisted us in the areas of Finance, Operations and Analytics. This support enabled us to thoughtfully build out the internal team. As we’ve matured in the subsequent years, L2 has been a strategic partner our ours, helping us shape and refine our long-term strategic plan. With a steadfast commitment to long-term success, L2 has collaborated and empowered our management team. As a result, we have driven sustainable value creation. I am very thankful for L2’s support during our amazing growth journey!"
"What sets this group apart is their unparalleled commitment to being true partners and enablers to the leadership teams of the businesses they own. From the outset, it was clear that L2’s approach was unique. They are true collaborators, engaging in open dialogue and leveraging their expertise to challenge assumptions and spark innovation. This collaborative approach is fostering a culture of trust and mutual respect, empowering us to think boldly and execute with confidence. Perhaps most importantly, L2 recognizes achieving breakthrough growth and success requires more than just strategy and talent; it also demands operational excellence. They work hand-in-hand with our management team to build process muscle, streamlining operations and optimizing efficiency. In my experience as CEO, I have found L2 partnership to be invaluable."
"L2 brings a long-term growth mindset, supporting our investments and risk-taking that is helping us drive strategic growth that we could never have achieved otherwise. Rather than demanding success, they partner with my team and I to give us the tools, guidance, and expertise we need to succeed."
"L2’s track record of helping founder-led companies maximize their potential is impressive, and their core values and vision really resonated with our team."
"We could not have asked for a more perfect partner than L2 Capital. They have been right there with us during every aspect of our growth. While it would be easy to go on about their contacts and technical strengths, what stands out most for me, is their level of concern for our people and the underlying success of our business."
"The L2 Capital team was fair and honest to work with. They provided help when it was needed and were not overwhelmingly burdensome when it was not needed. L2 Capital was a good fit for Surface Preparation Technologies, and our experience with them was extremely positive."
"L2 Capital is laser focused on each company in their portfolio. They are extremely committed to building a successful team to fast track growth! Since our acquisition by L2, they have more than doubled the company and continue on an upward trajectory. Working with L2 is a true partnership. They involve us in company strategies and expose us to a variety of investment opportunities. "
"The outstanding qualities of L2 Capital are competence and integrity. The principals of L2 capital are intelligent, savvy and willing to honestly answer all our questions. They were truthful, transparent and clearly understood that a good deal must be good for all sides. "
