Since 2011, L2 Capital has challenged convention to unlock breakthrough growth for founder-led companies and investors. Founded by Bob Levine, a seasoned private equity pioneer, L2 blends deep investing experience with a relentless operational focus.
At our core is a unique value creation framework inspired by lean principles—rooted in continuous improvement, data-driven decisions, and hands-on partnership. Lorin Cassidy Wolfe, our Partner and lean transformation champion, leads the charge in driving operational rigor and breakthrough results across the portfolio.
We don’t just invest capital—we invest ourselves. With a direct-ownership mindset, we roll up our sleeves alongside founders and management teams, navigating challenges and celebrating wins as true partners.
At L2, every decision is made like it’s our own money, because it is. That’s why our commitment runs deep—with investors, portfolio companies, and the people who make them thrive.
From Niche to Noteworthy — Unlocking Growth Where Others Don’t Look.
We invest in founder-led, niche businesses at the cusp of transformation—companies with untapped potential primed for rapid, lasting growth.
Our secret? A proven four-step playbook:
Discover.
Find hidden gems—high-potential companies that are defensible, founder-driven, and ready to scale.
Dive Deep.
Build trust fast. Get inside the business with rigorous diligence and real partnership.
Build the Team.
Put the right people in place—executives, board advisors, and coaches—to drive performance and speed execution.
Drive Breakthrough Growth.
Activate our lean-inspired, hands-on framework that fuels bold moves, cultural shifts, and exponential results.
When the time is right, we partner with leadership to unlock value through a strategic exit—rewarding founders, investors, and teams alike.
What if scaling companies at breakthrough rates wasn’t luck—but a repeatable formula? That’s exactly what our framework delivers.
Most strategic plans end up as wallpaper—disconnected goals with no clear path forward. L2’s approach breaks that mold.
We start by collaborating with management to create a focused 3-year plan that answers: “What game are we playing, and how do we win?” This shifts mindsets from incremental improvements to bold, breakthrough growth—and expands the market from niche to mass.
Then we roll up our sleeves to build a detailed execution roadmap—clear, measurable, and actionable—so teams don’t guess on how to get there. We build muscle in independent business processes.
Growth accelerates as we target strategic acquisitions, opening new markets, geographies, categories, and channels.
We back our leaders every day with hands-on support, executive coaching, and problem solving—driving relentless continuous improvement.
The result? A proven, repeatable plan for breakthrough growth—one portfolio company at a time.
"L2 has been instrumental in our 4x+ growth trajectory over the past five years. In the early days, L2 resources assisted us in the areas of Finance, Operations and Analytics. This support enabled us to thoughtfully build out the internal team. As we’ve matured in the subsequent years, L2 has been a strategic partner our ours, helping us shape and refine our long-term strategic plan. With a steadfast commitment to long-term success, L2 has collaborated and empowered our management team. As a result, we have driven sustainable value creation. I am very thankful for L2’s support during our amazing growth journey!"
"What sets this group apart is their unparalleled commitment to being true partners and enablers to the leadership teams of the businesses they own. From the outset, it was clear that L2’s approach was unique. They are true collaborators, engaging in open dialogue and leveraging their expertise to challenge assumptions and spark innovation. This collaborative approach is fostering a culture of trust and mutual respect, empowering us to think boldly and execute with confidence. Perhaps most importantly, L2 recognizes achieving breakthrough growth and success requires more than just strategy and talent; it also demands operational excellence. They work hand-in-hand with our management team to build process muscle, streamlining operations and optimizing efficiency. In my experience as CEO, I have found L2 partnership to be invaluable."
"L2 brings a long-term growth mindset, supporting our investments and risk-taking that is helping us drive strategic growth that we could never have achieved otherwise. Rather than demanding success, they partner with my team and I to give us the tools, guidance, and expertise we need to succeed."
"L2’s track record of helping founder-led companies maximize their potential is impressive, and their core values and vision really resonated with our team."
"We could not have asked for a more perfect partner than L2 Capital. They have been right there with us during every aspect of our growth. While it would be easy to go on about their contacts and technical strengths, what stands out most for me, is their level of concern for our people and the underlying success of our business."
"The L2 Capital team was fair and honest to work with. They provided help when it was needed and were not overwhelmingly burdensome when it was not needed. L2 Capital was a good fit for Surface Preparation Technologies, and our experience with them was extremely positive."
"L2 Capital is laser focused on each company in their portfolio. They are extremely committed to building a successful team to fast track growth! Since our acquisition by L2, they have more than doubled the company and continue on an upward trajectory. Working with L2 is a true partnership. They involve us in company strategies and expose us to a variety of investment opportunities. "
"The outstanding qualities of L2 Capital are competence and integrity. The principals of L2 capital are intelligent, savvy and willing to honestly answer all our questions. They were truthful, transparent and clearly understood that a good deal must be good for all sides. "
