Peter is a trusted board member and advisor to L2 Capital’s portfolio companies, bringing deep entrepreneurial and transaction experience. After decades of building, operating, and investing in founder-led businesses, Peter now focuses on personal investments and board roles while continuing to support the L2 portfolio through strategic guidance and governance.
Prior to rejoining L2 Capital in 2020, Peter successfully led two e-commerce businesses. As CEO of Allivet, a leading pet health retailer, and as co-founder and CEO of WebEyeCare, a direct-to-consumer optical brand, Peter scaled digital platforms with a strong focus on customer acquisition, unit economics, and operational execution.
Earlier in his career, Peter worked alongside Bob at Milestone Partners before helping establish L2 Capital and closing the firm’s first deals. He has also held roles at Roark Capital, Deloitte’s strategy and operations practice, and General Electric’s Financial Management Program.
Peter earned his B.A. from Temple University.