Peter is L2’s resident entrepreneur, e-commerce operator, and transaction partner. He is responsible for all aspects of the investment process, including deal capture, execution, and post-investment support. Peter re-joined L2 Capital in 2020 after successfully growing two e-commerce businesses.
Peter was CEO of Allivet, a retailer of pet healthcare products and co-founder & CEO of WebEyeCare, a retailer of optical products. Early on, Peter worked closely with Bob at Milestone Partners and then helped establish L2 Capital transacting its first deals. Throughout L2’s history, Peter remained a connected and trusted L2 Capital board member and special advisor.
Prior to Milestone, Peter worked at Roark Capital as a Senior Analyst and was a consultant in Deloitte’s strategy and operations consulting practice. Peter started his career at General Electric in their Financial Management Program. Peter holds a B.A. from Temple University.